INCREASING WASTEWATER CONNECTIONS
                                            A BEHAVIORAL DIAGNOSTIC
   In Recife, Brazil, the water and sanitation utility company is responsible for constructing the public
sewerage network. However, connecting a house to the available network in the street is each household’s
                        responsibility, and residents do not always choose to connect.
          To understand their reasons, meet two community members who have not yet connected:




                i l l i n g to                                                             m o r e rel
              w                  c                                                     i s             u
          s
                                 on




                                                                                   o
     i




                                                                                                      ct
                                                                                 Joã
   Rita




                                     nect




                                                                                                           ant
                                                 1. Receiving the Information




   INFORMATION OVERLOAD                                                         LACK OF AGENCY




                                                    2. Getting the Bill




UNCLEAR COMMUNICATION                                                                  HORN EFFECT


                                                   3. Will they Connect?
         Rita decides                   João is unwilling
          to connect                      to connect.




  4. Start Planning                        Find Out Why




                                           STATUS QUO / REACTANCE

         OSTRICH EFFECT


5. Connection Work Begins




        HASSLE FACTORS

                                   Identifying structural and behavioral
                                  barriers that prevent households from
                               connecting to the sewerage system is crucial
  6. Gets Connected
                             to tackling health and environmental problems,
                             as well as reversing the water utility’s economic
                            losses. Behavioral Sciences contribute to a better
                              understanding of these psychological, cultural,
                                       social, and structural barriers.

                                 Find out more at worldbank.org/embed

                                            FURTHER READING