Regulatory Watch Initiative Strategic Communications Plan (Nov 2020 – June 2021) Contact: lsrivastava@worldbank.org About • This document outlines a Strategic Communications Plan for promoting the World Bank’s Regulatory Watch Initiative (Phase 2) and discusses its implementation • It provides background, lists the main activities for internal engagement and communications for the RWI platform, and showcases key communication deliverables Communications Strategy and Plan: Overview • The focus for Phase 2 Communications is on internal vetting, communications, and engagement • Key messages that emphasized the operationalization potential of the initiative were developed • As a Flagship Product for the Bank’s Community of Practice (CoP) on Regulation, RWI should be firmly embedded and consistent with the DDP portfolio of diagnostic tools. • Underlying the communications strategy is the vision that the RWI will be an important data- driven tool for WBG operations on the ground. • There was also an important forward-looking focus during this phase to seek feedback and build excitement for Phase III of work RWI2 Communications Plan - Elements Development Audience Engagement of Key identification and Operations Messages Data Brand and Logo Web Presence Visualization Development (Dashboard) On-demand Graphics and content and Illustrations analysis Key Messages What is the Regulatory Watch Initiative? • The Regulatory Watch Initiative (RWI), launched in 2018 by The World Bank, is intended to assist and inform ICT regulatory reform by governments and regulators • The RWI provides a thorough legal, regulatory and competitive analysis of 5 key clusters, namely licensing, fair market, international gateways, spectrum management and regulatory governance. • RWI Phase 2 features a full regulatory and market report covering 5 regulatory clusters and 18 regulatory indicators across 27 countries in the ECOWAS, East Africa and MENA regions. • The RWI platform delivers all the benefits of benchmarking regulatory practice, while going beyond a purely comparative exercise and providing efficient and practical options for removing barriers to digital development. • The RWI is a flagship product of the Community of Practice on Regulation and the Digital Development Partnership. A phased approach: RWI 2018-2021 2019-2020 REG.IN Phase 3 RWI Phase 1 REG.IN Phase 2 (TBD)  3 clusters: Licensing  Will likely include  Adds 2 clusters for a total of additional clusters, regimes, OTTs & 5 Clusters: Spectrum Liberalization of e.g. Data Governance Management & Regulatory  Additional countries International Gateways Governance  15 countries in may be added to the  27 countries including ECOWAS analysis ECOWAS and a selection of countries in  Full report + a RWI  The attainment levels East Africa and MENA. and snapshots will be index (with 3 sub-  Full regulatory overview and indices) positioning updated with any market review + RWI global additional clusters. each country against index + 5 sub-indices covering regional best practice. the 5 clusters Current Geographical Coverage: AFR and MENA Benin Burkina Faso Cabo Verde Cote d’Ivoire Gambia Ghana Guinea Guinea-Bissau Liberia Mali Niger Nigeria Senegal Sierra Leone Togo AFR Morocco MENA +27 Algeria Tunisia Egypt ECOWAS Jordan Lebanon Iraq Palestine Note: Phase III will expand the scope Kenya to other regions such as EAP. Rwanda Tanzania Uganda Structure of RWI: 5 Regulatory Clusters The overall attainment levels provide the average over 5 clusters for every country Audience Target Audience Internal: • Digital Development Global Practice (Director Boutheina Guermazi + 5 Programme Managers) • Infrastructure Vice Presidency (VP and Chief Economist Vivien Foster) • Chief Economist for AFR (Albert Zeufack) + Chief Economist for MENA (Daniel Lederman) • Country Directors and Managers • Regional Integration Director (Debbie Wetzel) • OPCS (Operations Policy and Country Services) • Bank Staff in the regions • Research community (TBD) Branding Exercise and Outcome Brainstorming the RWI Brand: Keywords considered measurement meter barometer Operations indicator Audit maturity chronometer Guide attainment compass Radar Practice Market INDEX readiness yardstick Guidepost Snapshot INITIATIVE Governance benchmark Policy value Data-Driven needle Report Reform dimension mark WATCH REGULATORY Observatory Lighthouse Best Practice Divides Regimes Watchtower Harmonization Beacon Lookout Schemes Brainstorming Idea List: • The Regulatory Watch Initiative (RWI) • The Regulatory Lighthouse + Country Snapshots or Regulatory Snapshots • Regulatory Practice Guide (with Country Benchmarks) • Regulatory Yardstick Initiative (with digital development snapshots) • Digital Development Observatory or DDO (with snapshots) • The Lighthouse for Regulatory Practice (LRP) • The Regulatory Lighthouse (with Digital Development Snapshots or DDS) • The Digital Development Guide for Regulatory Practice (DDL) Terms that were purposefully avoided, • The Regulatory Yardstick Initiative (REG.IN) particularly in light of Doing Business: • The Regulatory Readiness Guide (RegReady) - Index • Digital Regulation Snapshots (D-Snaps) - Benchmark • Regulatory Barometer Initiative (with digital development - Comparison snapshots) • The Regulatory Lookout (RegLook) Brainstorming: Examples of Initial Logo Mock-ups 2020 Outcome: Final Brand and Logo for the RWI Comms Channels Potential Channels for Communication Graphics Articles Interviews Events Website Social & Data & Cases & Videos Visual DIGITALKS Identity (Logo and CASE STUDIES Interviews and Branding) Q&As Learning Friday NEWSLETTERS (e.g. DDP, Yammer Infographics DE4A) PPTs NOTE: Following the decision meeting in 03.21, it was agreed Interactive Data to focus primarily on internal Visualization comms efforts in Phase 2, with some external-facing material such as the blog RWI Webinars RWI Webinars Due to the COVID-19 Pandemic, initial plans regarding live RWI workshops in the regions had to be reconsidered in favour of virtual online webinars. • TTLs from the Digital Development Practice • Objective: To share the platform and seek feedback • When: April 30th 2021 @ 0830 DC Time • DDP Donors • When: June 21st (TBD) First RWI Webinar for TTLs • Held on 30th April 2021 • Presented the RWI Analysis and introduced the RWI Dashboard • 45 colleagues attended RWI TTL Webinar #1 Attendees (30 April 2021) Jerome Bezzina Oualid Bachiri Michel Rogy Mikhail Bunchuk Wim Douw Elena Babkova Nicole Klingen Rami Amin Mark Williams Rami Amin Aneliya Muller Lara Srivastava Talant Sultanov Kaoru Kimura Mike Jensen (Guest) Mupwaya Mutakwa Moussa P. Blimpo Ramin N. Aliyev Maria Claudia Pachon Bolivian Dinyuy Tata Rajendra Singh Vivien Foster Estefania Vergara Fatimah Mutlaq H Alotaibi Gonçalo Coelho Naomi Halewood Hadiza Nyelong Eneche Sitora Sultanova Maximilien Onga Nana Olivier Jacquinot (Guest) Sanda Liepina Magda Ismail Lucine Munkyung Park Doyle Gallegos Hyea Won Lee Vanessa Khalil Axel Rifon Perez Junko Narimatsu Audrey Ariss Georges V. Houngbonon Edward Hsu Hisham A Jabi RWI Online: Website and Dashboard RWI Web Presence • New internal Sharepoint website launched in April 2021 at /rwi • Key elements of the website: • Informational • Community-building • Data visualization Community -Building Data Visuals online Informational Visualizing the RWI Data • An RWI Dashboard was developed in Phase 2 enabling World Bank users to query and interact with the data • The dashboard is structured by region, by country and by cluster • Additional features in development include a simulator with recommendations for ECOWAS countries • The data dashboard will be further refined in Phase 3. • RWI data is also being integrated into the MNA Tech Dashboard RWI : new data-driven approach to promote best practices in the regulation of telecom and digital services online RWI Data Dashboard: A new data-driven approach to promote best practices in the regulation of telecom and digital services Infographics and on-demand RWI insights RWI: General Overview Infographic Blogging the RWI First Blog Post (April 2021) https://blogs.worldbank.org/digital-development/promoting-digital-development-through-best-practice-and-data-driven-regulation Engagement and Operationalization Institutional Collaboration: Focus on InfraSAP RWI will enhance InfraSAP: RWI’s methodology to become fully PLATFORM consistent with InfraSAP MNAVP InfraSAP IMNDR MENATECH RWI to plug into InfraSAP MNACE AFWRI RWI to bring the regulatory dimension to InfraSAP The RWI Platform is already being operationalized • National and Regional DPOs in AFR and MNA: • The Gambia (P173150) • West Bank and Gaza (P174975) • ECOWAS Analytical Underpinning (P171710) • DECA, CPSD, InfrasSAP, CEM and so on: • ECOWAS InfraSAP (P171771), Iraq InfraSAP (P172546) • West Bank and Gaza DECA (P174306) • The Gambia DECA (P174935) • Jordan CPSD launch (Collaboration with IFC) • Ghana CEM (collaboration with EAWM2) • Mashreq Digital Development Dialogue – Jordan, Iraq, Lebanon (P172546) • Others: • Thematic Snapshot – International Taxation (Mali, Niger, Burkina Faso) • Ongoing discussions with IFC and private operators Conclusion: Towards RWI “Inside” Communications + Engagement = “RWI Inside” • As a Flagship Product for the Bank’s Community of Practice (CoP) on Regulation, RWI is intended to be a vital part of the portfolio of diagnostic tools of the DDP. • The overall vision of the RWI is not only to provide regulatory best practice but also to be an important tool for the Bank’s operations on the ground • The RWI can be an important reference for all DPOs (Development Policy Operations), i.e. to identify policy and institutional actions that can create an enabling environment for the digital economy • It can be used by the Bank to prioritise, make funding decisions, and assist countries and clients in the regions, in order to accelerate the growth of the digital economy • With “RWI inside” (not unlike the slogan “intel inside”), the Bank’s decisions and actions can be based on solid intelligence and data-driven metrics.