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         JUNE 2011


                                             SmartBriefs
                                                        Internal Communications
SmartBriefs are a consolidation of   The overall role of internal communications is to improve business outcomes
lessons learned from a selection
                                     through a more engaged and committed workforce. The Smartlessons collection
of SmartLessons on a common
topic. The SmartLessons program      on internal communications, provides some distinct commonalities among
provides a platform for              recommendations from �eld of�ces all over the world. This SmartBrief is a collection
development practitioners to
                                     of lessons learned from three SmartLessons which each focus on distinct but related
share lessons learned in
development operations.              communications challenges and highlights the best practices emphasized by the
                                     SmartLessons authors.
DISCLAIMER
The �ndings, interpretations, and
conclusions expressed in this                  plan with clearly articulated goals attached to a timeline pays off.
paper are those of the author(s)
and do not necessarily reflect the
views of IFC or its partner
organizations, the Executive                  critical to include input from all staff levels. Bring in external ideas early
Directors of The World Bank or                on.
the governments they represent.
IFC does not assume any
responsibility for the complete-
ness or accuracy of the
                                              and involve staff from the start so they are invested in making change
information contained in this                 succeed.
document. Please see the terms
and conditions at www.ifc.org/
smartlessons or contact the
program at smartlessons@ifc.org.
                                              it makes sense.




                                     Featured
                                     Lina Karaoglanova, January 2011 The World Bank Access to Information Policy Implementation:
                                     Communicating the Implementation Plan, Policy Implications, Training Requirements, and Staff
                                     Guidelines

                                     Dani Clark, Laurent Pignot and Thaisa Tiglao, January 2011 Effective Internal Communications
                                     During Times of Change

                                     Desmond Dodd, February 2011 Practice (Group) Makes Perfect: Trial and Error in Establishing a
                                     Regional Communications Practice Group




                                     See if you have applied tips from these lessons in your particular context, and please add to our
                                     body of knowledge by sending in your own Internal Communications SmartLesson or LessonsPlus
                                     to smartlessons@ifc.org.


                                                                                                          SMARTLESSONS — JUNE 2011   1