HIDDEN VOICES                                                           1   60%
                                                                            of non-working
SPEAK LOUDER                                                                women aspire to
                                                                            work but only
THAN YOU THINK                                                              12%                                                    2   Though people think

A behavioral science lens for
                                                                            of them actively
                                                                            look for work.
                                                                                                                                       63%
understanding female labor                                                                                                             of society are okay
                                                                                                                                       with women working
force participation in Jordan.
                                                                                                                                       96%
                                                                                                                                       actually are.
                                 4

                                 53% of women
                                 Think that their husbands are
                                 okay with women working in
                                 mixed gender enviroments.                                            3
                                 the reality is that
                                                 only 23%                                            1 out of 4
                                                 of the husbands                                     women who stop
                                                 find it okay.                                        working do so because
                                                                                                     they got married.




    5

   3 out of 4                         6                                                                                      At 14%, Jordan’s female
   people think that a woman                                                                                                 labor force participation
   works because her family is       People expect that it’s socially              7
                                                                                                                             is among the lowest in
   financially unsuccessful.          acceptable for a mother to                                                              the world.
                                     go back to work only after her              Only 17%
           AR
         GOO EN’T YO
                                     child is at least                           of men are okay with working                          boost
                                                                                                                             Jordan could
             D PR    U
                  OVID A
                       ER?        4 years old                                    mothers returning from work
                                                                                                                             its GDP by 10% if
                                                                                 after 5pm.
                                           I MAKE ENOUGH
                                                                                                                             25% of women joined
                                          MONEY, YOU DON’T
                                            NEED TO WORK!
                                                                                                                             the labor force.