Sample Terms
of Reference
Preventing & Responding to Gender-Based
Violence in World Bank Operations
This document was prepared by Ursula Casabonne (Consultant) under
the guidance of Manuel Contreras-Urbina (Senior Social Development
Specialist) and Diana Catalina Buitrago Orozco (Consultant).


Published: June 2023
Contents
ToR for GBV Country-Level Portfolio Review               4


      Background                                         5

      Objectives and Scope of Work                      6

      Qualifications	                                   8

      Reporting and Team Structure                      8



ToR GBV Specialist to Support Implementation of         9
Gender-Based Violence Prevention and Response Actions

      Background                                        10

      Objectives and Scope of Work                      10

      Qualifications	                                   11

      Reporting and Team Structure                      11



ToR for Local GBV Gender Expert                         12


      Background                                        13

      Objectives and Scope of Work                      13

      Qualifications	                                   14

      Reporting and Team Structure                      15



ToR for National Level Communications Campaign          16
to Prevent and Response to Gender Based Violence

      Background                                        17

      Objectives and Scope of Work                      18

      Qualifications	                                   20

      Reporting and Team Structure                      20
World Bank   Sample Terms of Reference   Page 4




                 ToR for GBV
              Country-Level
             Portfolio Review
World Bank                                 Sample Terms of Reference                                                                                           Page 5




TOR FOR GBV COUNTRY-LEVEL PORTFOLIO
REVIEW

Background
Effectively addressing gender-based violence (GBV)                                     To understand and address more effectively key drivers
contributes to the achievement of the World Bank’s                                     that contribute to the incidence of GBV, the recently
twin goals of poverty reduction and shared prosperity                                  released report by the Global GBV Task Force, Working
by increasing the ability of women and girls to                                        Together to Prevent Sexual Exploitation and Abuse:
participate in society and livelihood opportunities. GBV                               Recommendations for World Bank Investment Projects,
including sexual harassment (SH), exploitation, and                                    includes emphasizes the need to improve social risk
abuse (SEA) is a prevalent feature in settings across
                 1
                                                                                       assessment and specific assessment and identification
countries where the World Bank operates. Recent                                        of key risks of SEA and GBV. In particular, the report
estimates by the World Health Organization (WHO)                                       highlights the extent to which existing World Bank-
indicate that 35 percent (or roughly one in three)                                     supported projects may compound broader contextual
women worldwide have experienced some form of                                          risks of GBV in a society, community, or relationship
physical or sexual assault in their lifetime. The costs of                             that already contribute to the prevalence of gender-
GBV, both direct and indirect, are a staggering burden                                 based violence. Identifying and understanding both
for households and economies. While the time horizon                                   project-related and existing contextual risks linked to
for reducing GBV/SEA/SH is necessarily affected by                                     GBV and particularly SEA/SH is therefore critical to
the need to shift norms and attitudes that underlie                                    ensuring World Bank projects do not create, contribute
GBV given the widespread acceptance of violence                                        to or exacerbate existing dynamics or vulnerabilities
against women and girls, it is generally agreed that                                   perpetuating violence. It is also critical to inform the
effective interventions at the programming and project                                 development of appropriate prevention and mitigation
level in several sectors could help change attitudes and                               measures to be integrated into project design and to
behaviors and enhance women’s ability to participate                                   be monitored throughout project implementation.
and benefit from development programs (Ellsberg et
al. 2014).                                                                             To reduce potential risks presented by World Bank
                                                                                       operations and to identify key interventions that may




1
 GBV includes a range of violations, including i) intimate partner violence; ii) non-partner sexual abuse; iii) harmful practices; iv) human trafficking and v) child
sexual abuse. It is expected that the country and regional integration profiles will highlight the most prevalent forms of GBV within each country and provide
considerations for how to address these risks most effectively. http://www.worldbank.org/content/dam/Worldbank/document/Gender/Arango%20et%20al%20
2014.%20Interventions%20to%20Prevent%20or%20Reduce%20VAWG%20-%20A%20Systematic%20Review%20of%20Reviews.pdf
World Bank                      Sample Terms of Reference                                                       Page 6




contribute to effective GBV prevention and response,         against the risk of SEA/GBV or should an incident occur,
the World Bank is seeking a Senior Consultant to lead        to enable ethical, confidential, and survivor-centered
a GBV risk assessment to help document opportunities         response and provide a baseline of information and
for the World Bank to meaningfully engage in GBV             recommendations for future investments. Emerging
prevention and response and to mitigate potential            recommendations should build on existing evidence on
risks of GBV in Bank-supported operations.            This   what works to prevent or respond to GBV, as tailored
assignment will specifically include a review of the         to respond to the level and types of risk found. This
XX Country Portfolio, including an assessment of key         TOR outlines the scope of work, the anticipated role,
risk factors that may contribute to SEA/GBV in World         and responsibilities of the senior consultant, and
Bank operations in the country, identification of key        anticipated outputs and deliverables.
measures to be integrated into project design to protect


Objectives and Scope of Work
This Terms of Reference outlines the roles and               a.	 Assessment of GBV risk in the given country context
responsibilities for a Senior Consultant to lead a              including aggregation of existing prevalence data,
portfolio review for the XX Country Team. The purpose           legal framework, national policies and programs,
of the review is: i) to assess key contextual and project-      and social norms relating to GBV:
related risks that may contribute or give rise to sexual
                                                                 —	 Analysis of the national legal framework and
exploitation, harassment, and abuse, and other forms
                                                                     national policies and programs that address
of GBV; ii) conduct stakeholder consultations and
                                                                     GBV. This will also include information regarding
mapping of available GBV response services, and iii)
                                                                     GBV survivor protection and response services
recommend key interventions and risk management
                                                                     available in each country and identification of
tools and policies for pipeline or active projects to
                                                                     the key players involved in enforcement.
address key risks to SEA/GBV. This assignment will
focus on XX Country Portfolio. Travel may be expected            —	 Analysis of GBV prevalence with available data
as part of the assignment.                                           on multiple forms of GBV.

                                                                 —	 An assessment of social norms and help-
As part of this assessment, the Senior Consultant will
                                                                     seeking behaviors relating to GBV.
be expected to integrate and test risk assessment
tools and methodology currently under development                —	 Identification of key data gaps.
by the World Bank Task Team as part of efforts to
assess country and project-level risks.                      b.	 Assessment of the risks in the current portfolio and
                                                                identification of high-risk sectors and/or projects:
Specifically, the XX Country portfolio reviews will
                                                                 —	 Review the current portfolio to identify high-risk
include the following principal activities:
                                                                     sectors, including individual projects, based on
World Bank                      Sample Terms of Reference                                                        Page 7




        risk assessment methodology currently under              review of their role, mandate, and relative influence.
        development by the World Bank, and provide
                                                              —	 Identify    international     and      humanitarian
        analysis regarding what is known about these
                                                                 organizations that are also working in a country
        sectors and GBV.
                                                                 that might be strategic partners for the Bank.
    —	 In-depth review of projects in each sector that
                                                              —	 Map services currently available to GBV survivors,
        may exacerbate GBV risk to provide concrete
                                                                 assess the quality, and identify gaps in services.
        recommendations for how to prevent GBV
        concerning the national legal framework
                                                              d.	 Recommendations for how to integrate key
        and World Bank policy and practice. This will
                                                                 measures to strengthen prevention and response
        include particular emphasis on projects related
                                                                 to SEA/GBV. Based on the above-identified risks,
        to infrastructure with labour influx, but also key
                                                                 outline key actions that could be taken in the
        initiatives linked to other sectors such as social
                                                                 short, medium, and long term to reduce risks
        protection, education, health, and community-
                                                                 related to GBV, improve documentation, and
        driven development (CDD). Activities should
                                                                 support clients/counterparts in the context of the
        include consultation and engagement with
                                                                 existing portfolio (including capacity building). The
        key Task Team Leaders (TTLs) and Social
                                                                 recommendations should include guidance on how
        Development Specialist (SDS).
                                                                 to strengthen projects to better protect against
    —	 This will include interviews with project                 or respond to key risks linked to GBV, including
        proponents, beneficiaries, and field visits. This        retrofitting existing projects currently under
        review should include the development of two-            implementation or to develop and integrate new
        page summaries of each project listing risks             interventions or components into projects under
        and key recommendations to address those                 preparation. The report should also identify an
        risks.                                                   opportunity for capacity building of both Bank staff
                                                                 as well as client counterparts and opportunities for
    —	 Interviews with relevant actors, including
                                                                 expanded dialogue with the government and other
        implementation agencies and private sector
                                                                 key stakeholders. Critically, recommendations
        actors, including contractors already engaged
                                                                 should include the identification of entry points
        in World Bank-supported operations.
                                                                 within the pipeline portfolio to address GBV
                                                                 more proactively, including integration of GBV
c.	 Stakeholder mapping of government and civil
                                                                 components in upcoming operations.
    society actors that are currently working to
    address GBV in each country:
                                                              e.	 Other key tasks deemed necessary by the World
—	 Identify the key international, national and local civil      Bank Task Team.
    society organizations working on GBV, including a
World Bank                         Sample Terms of Reference                                                      Page 8




Outputs                                                             Worksheets for a selected sample of projects.

Key outputs under the assignment will include:
                                                                —	 Final reports of the XX Country Portfolio Review
                                                                    (with the potential for the reports to be split into
—	 Inception Report outlining a proposed methodology
                                                                    respective sections as standalone products)
    for the XX Country GBV Portfolio Review.

                                                                —	 PowerPoint presentations summarizing findings of
—	 Draft reports summarizing findings of the XX
                                                                    the XX Country Portfolio Reviews.
    Country and Portfolio Reviews.


—	 Completed       GBV     Risk      assessment       Project


Qualifications
The following qualifications are needed for the                     policymakers on what works to prevent violence.
assignment:
                                                                —	 Published knowledge of what works to address
—	 Ph.D. or equivalent experience in social studies,                gender-based violence, based on global impact
    gender studies, public health, anthropology,                    evaluation data.
    sociology, or related field.
                                                                —	 Direct experience in collecting and analyzing data
—	 Minimum 8 years of direct experience working in                  related to GBV and internationally acknowledge
    the area of GBV, with on-the-ground experience in               methods for comparing GBV data across countries.
    XX (preferably XX or XX).
                                                                —	 An active member of a global network working on
—	 Experience in providing high-level strategic and                 GBV and/or have done work for such.
    practical advice and technical support to donors,
    multilateral and community organizations, and               —	 Excellent writing skills in Spanish and English.



Reporting and Team Structure
The execution period for the Portfolio Reviews would            this exercise as one part of a larger multi-country
be at least XX non-consecutive days beginning XX. All           exercise and will also collaborate with and oversee the
deliverables will be subject to a review process (either        companion consultant selected to conduct the GBV
internal or external) to ensure quality and alignment           risk review for the Regional Integration Portfolio. The
with World Bank policies, procedures and with                   task team leads for this task will be XX.
good practices. The Senior Consultant will conduct
World Bank        Sample Terms of Reference   Page 9




             ToR Gender-Based Violence
                   Specialist to Support
                     Implementation of
                 Gender-Based Violence
               Prevention and Response
                                  Actions
World Bank                       Sample Terms of Reference                                                      Page 10




TOR GENDER-BASED VIOLENCE SPECIALIST TO
SUPPORT IMPLEMENTATION OF GENDER-BASED
VIOLENCE PREVENTION AND RESPONSE ACTIONS
Background
The outputs summarized in this Terms of Reference            The expertise anticipated by this proposal will develop
(TOR) will bring the gender lens into World Bank’s           the capacity to address this issue and build examples
Investment Project. Financing (IPF) project process in       of successful interventions addressing GBV in [name
a consistent manner, with the potential to positively        sector], which will be valuable additions to the currently
address gender-based violence across [name sector/           limited but growing knowledge of this issue.
country] investment portfolio.




Objectives and Scope of Work
—	 Develop guidance, resources, and tools to enable              benefits to World Bank implementing partners,
    World Bank (and particularly XX) staff to identify           hence the business case to engage in this subject.
    and address GBV risks and opportunities for
    prevention and response in World Bank investment         —	 Assist in screening the portfolio for investments at
    projects.                                                    high risk for GBV in the workplace, and potentially
                                                                 beyond, and to develop and implement systematic
—	 Build capacity of XX World Bank staff (i) to use and          solutions to these issues to manage risk for World
    apply the guidance, resources, and tools prepared            Bank and clients, demonstrate the business
    under Item 1 and (ii) design and implement World             case for interventions of this type, and build and
    Bank project’s actions regarding gender-based                disseminate case study materials documenting
    violence, including how to engage effectively with           results of this work.
    clients on this subject.
                                                             —	 Contribute to XX Practice Group and community of
—	 Develop case studies demonstrating both the                   Country Gender Focal Points.
    technical results that benefit GBV survivors
    and the implementation methodologies of GBV
    interventions with investment clients, also co-
World Bank                       Sample Terms of Reference                                                       Page 11




Qualifications
The ideal candidate will have:                               —	 Excellent interpersonal, problem-solving, diplomacy
                                                                 and team skills, and the ability to work with a range
—	 Master’s degree and a minimum of ten years of                 of stakeholders to effectively negotiate and build
    experience in working in gender-based violence.              consensus to achieve constructive outputs.


—	 Ten years of experience working in developing             —	 Demonstrated        experience    with     complaints
    countries.                                                   handling, mediation, or conflict resolution.


—	 Experience with World Bank lending operations.            —	 Strong organizational skills, with the ability to
                                                                 prioritize, deal with frequent and unexpected
—	 Demonstrated excellence in effectively engaging               changes, and work within tight timeframes.
    with clients to address gender-based violence that
    may be impacting or being perpetrated by their           —	 Strong oral and written communication skills
    employees or business operations.                            in English and Spanish; ability to present and
                                                                 facilitate sessions and content in plain language.
—	 Proven track-record in communicating difficult or
    complex issues clearly and concisely to different        —	 Highest personal integrity and ethical standards,
    stakeholders and hierarchy levels.                           with demonstrated ability to handle confidential
                                                                 matters discreetly and respectfully.




Reporting and Team Structure
The execution period for the consultancy would be            with World Bank policies, procedures and with good
at least XX non-consecutive days beginning XX. All           practices. The GBV Specialist will report to [name staff],
deliverables will be subject to a review process (either     who will manage, supervise and guide their work plan.
internal or external) to ensure quality and alignment
World Bank      Sample Terms of Reference   Page 12




             Terms of Reference
                 (ToR) for Local
                 Gender-Based
                 Violence (GBV)
                 Gender Expert
World Bank                       Sample Terms of Reference                                                      Page 13




TERMS OF REFERENCE (TOR) FOR LOCAL
GENDER-BASED VIOLENCE (GBV) GENDER EXPERT

Background
GBV is an umbrella term for any harmful act that is           by increasing women’s and girls’ ability to participate
perpetrated against a person’s will and that is based         in society and livelihood opportunities. GBV including
on socially ascribed gender differences. GBV includes         SEA/SH is a prevalent feature in settings across
acts that inflict physical, mental, sexual harm or            countries where the World Bank operates; recent
suffering; threats of such acts; and coercion, and other      estimates by the World Health Organization (WHO)
deprivations of liberty, whether occurring in public or       indicate that 35 per cent, or roughly one in three, women
in private life. GBV disproportionately affects women         worldwide have experienced some form of physical or
and girls across their lifespan and takes many forms,         sexual assault in their lifetime. COVID-19 measures
including sexual, physical, and psychological abuse. It       have made this problem worse. Domestic violence has
occurs at home, on the streets, in schools, workplaces,       spiked, triggered by socio-economic stresses.
farm fields, and refugee camps; during times of peace
as well as in conflicts and crises.                           The World Bank is in a unique position to support
                                                              governments given its global influence and ability to
Effectively    addressing       gender-based       violence   bring partners together, its analytics and knowledge,
contributes to the achievement of the World Bank’s            and its lending instruments.
twin goals of poverty reduction and shared prosperity



Objectives and Scope of Work
—	 Conduct      consultations    and     interviews    with       prevention and response initiatives implemented in
    relevant government stakeholders, UN partners,                [Add Country].
    civil society organizations, and key informants.
                                                              —	 Conduct community baseline and social impact
—	 Identify specific geographic sites, contextual                 assessments.
    settings, and approaches for project interventions
    based on data, evidence, and best practices.              —	 Draft GBV prevention and response prevention
                                                                  program document including a fully costed budget,
—	 Build links and complementarities with other GBV               first-year work plan, and a summary that could be
World Bank                         Sample Terms of Reference                                                   Page 14




    shared with donors. The program document must              —	 Design and training on participatory monitoring and
    focus on social norms change and include situation            grievance redress mechanisms: Review proposed
    analysis; program strategy and theory of change;              methodologies to ensure that consideration has
    log frame with indicators, annual targets and where           been given to promoting women’s participation.
    possible baseline data; partnerships; monitoring,
    evaluation     and    learning       plan;    knowledge    —	 Design and training on gender-based violence,
    management; risks management; communications                  if needed, e.g., support the development and
    and visibility. The program document should                   organization of a series of training on primary
    build on data, evidence, best practices, and be               prevention for CSOs and NGOs.
    culturally relevant to the context of [Add Country],
    with concrete and implementable activities, and            —	 Design and implementation of the gender-sensitive
    identify potential partners (government, CSOs,                resettlement program, if needed.
    NGOs, other organizations). The program will
    consider community based mobilization, working             —	 Design    and   implementation     of   community
    with the community and cultural leaders, men                  engagement activities: Ensure that women can
    and boys, schools and universities, the private               access community-wide activities and/or that
    sector, media. The program should work across the             specific activities are developed to promote
    socio ecological model at different levels from the           women’s economic and social empowerment.
    individual to the community. The document should
    include a monitoring and evaluation plan, as well as       —	 Use of project-level monitoring tools to track
    a knowledge management and learning plan.                     progress and inform unit reporting throughout the
                                                                  year.



Qualifications
—	 Masters or equivalent experience in social studies,            multilateral and community organizations, and
    gender studies, public health, anthropology,                  policymakers on what works to prevent violence.
    sociology, or related field.
                                                               —	 Published knowledge of what works to address
—	 Minimum 8 years of direct experience working in                gender-based violence, based on global impact
    the area of GBV, with on-the-ground experience in             evaluation data.
    XX (preferably XX or XX).
                                                               —	 Direct experience in collecting and analyzing data
—	 Experience in providing high-level strategic and               related to GBV and internationally acknowledge
    practical advice and technical support to donors,             methods for comparing GBV data across countries.
World Bank                     Sample Terms of Reference                                                    Page 15




—	 An active member of a global network working on         —	 Excellent writing skills.
    GBV and/or have done work for such.
                                                           —	 Language fluency in Spanish and English.




Reporting and Team Structure
The execution period for the consultancy would be          with World Bank policies, procedures and with good
at least XX non-consecutive days beginning XX. All         practices. The GBV Gender Expert will report to [name
deliverables will be subject to a review process (either   staff], who will manage, supervise and guide their work
internal or external) to ensure quality and alignment      plan.
World Bank   Sample Terms of Reference   Page 16




        Terms of Reference
    (ToR) for National Level
Communications Campaign
  to Prevent and Response
 to Gender-Based Violence
                      (GBV)
World Bank                     Sample Terms of Reference                                                       Page 17




TERMS OF REFERENCE (TOR) FOR NATIONAL LEVEL
COMMUNICATIONS CAMPAIGN TO PREVENT AND
RESPONSE TO GENDER-BASED VIOLENCE (GBV)
Background
The World Bank as part of XX is implementing a              and development challenges in [Country]. In addition,
program titled “XX” to prevent and respond to GBV by        the COVID-19 outbreak has uncovered the existing
scaling up and strengthening the ongoing interventions,     inequalities in families and society and exacerbated
given the impact of COVID-19. It seeks out the services     the structural factors that contribute to GBV in its
of an agency/consultant to develop and roll out             different forms such as domestic violence, intimate
contextualized communication materials and public           partner violence, violence against children (VAC), sexual
awareness quick-impact communication campaigns              exploitation and abuse, online and information and
mobilizing mass media, social media, and interpersonal      communications technology (ICT) facilitated violence,
communication. GBV is enhanced by ignorance,                at different sites – private, public, work and online.
indifference, and fear. Many members of society             COVID-19 pandemic has exacerbated three ‘shadow’
participate in reinforcing these harmful social norms;      pandemics: violence, poverty, and mental health
hence, shifting the norms requires the full participation   issues increasing the risk of GBV. Due to extreme
of everyone including men and boys, in addition to          economic distress, families have turned to negative
women and girls. During the current pandemic, it is         coping mechanisms which have led to an increase in
even more imperative to engage men and boys to              GBV and exacerbated other protection risks such as
address GBV in their families and communities and           child marriage, unsafe migration, displacement, and
ensuring access to basic services and necessities. The      trafficking.
way to address this silent crisis is through education,
knowledge, access, and empowerment of all. Finally,         Women and girls from marginalized communities
it is of utmost importance to place women and girls         experience multiple forms of violence intersecting with
at the heart of economic recovery measures to ensure        their identities of caste, religion, and ethnic identity.
the recovery is not only more inclusive and equal but       GBV remains a critical public health concern. Mental
also that it is GBV-reducing recovery.                      health and violent form of disciplining children are
                                                            emerging as concerns due in part to children’s regular
GBV is a violation of human rights and has a grave          routines being disrupted, as well as stress factors for
impact on victims/survivors, their families, and            families. A key challenge is the lack of mental health
communities, and it remains a major public health           and psychosocial support, as well as other specialized
World Bank                      Sample Terms of Reference                                                        Page 18




child protection/GBV services available and accessible       Since the COVID-19 lockdowns were imposed, internet
for women and girls even more so in the context of           users with limited digital skills have become more at
‘social distancing’ restrictions and closures.               risk of cyber violence, including GBV. Women, girls are
                                                             at a higher risk for different forms of online violence,
The frontline workforce is overstretched, facing the         such as physical threats, sexual harassment, stalking,
challenges of trying to conduct remote case services         zoom bombing, and sex trolling.
and other tasks, leading to a compromise in the
quality of the services. There are specific groups that      The World Bank seeks out the services of an agency
are particularly vulnerable to GBV, including girls, older   or consultant to develop and roll out contextualized
women, those living with disabilities, and women and         communication materials and public awareness quick-
men with non-binary sexual orientation and identity,         impact communication campaigns mobilizing mass
including lesbian, bisexual, transgender or intersex.        media, social media, and interpersonal communication.




Objectives and Scope of Work
The World Bank Program [Enter Name] is designed              Empowering and increasingly enhancing women and
to strengthen the capacities of essential service            girls’ engagement and participation in the response
providers and professionals, access to resources             to GBV is essential, to increase the awareness about
and tools to address GBV, develop communication              risks of GBV, including harmful norms such as child
and knowledge products for dissemination and                 marriage. COVID-19 brings the opportunity to further
community engagement, organize campaigns and                 mobilize different stakeholders, actors, and the
public awareness events, support and strengthen GBV          community through women groups, children (boys and
related studies and mechanisms.                              girls) and youth groups, civil society/NGO coalitions,
                                                             and alliances; creating more spaces either online
Outcome: By [Enter Date], women and girls in [Enter          or offline for different sectors of society, especially
Country] are protected from gender-based violence            women and girls to express their voices, priorities, and
and are empowered to use gender-responsive and age-          concerns. Public and community-led interventions
sensitive essential services and recover from violence       especially those that interface with state actors also
amidst the COVID19 pandemic.                                 allows for visualizing the invisible vulnerabilities women
                                                             and girls face as a result of their marginalized identities
Output: Women and girls are aware of the risks of            and the differential implications of GBV and should also
SGBV and harmful practices and are increasingly              lead to women being perceived as empowered agents
engaged in decision-making processes related to              able to meaningfully contribute to the advancement
COVID-19 response and recovery.                              of communities and regions in [Enter Country]. It is
                                                             also critical to involve men and boys in the dialogue,
World Bank                      Sample Terms of Reference                                                      Page 19




to contribute towards changing social norms based                decision making and economic activities. Some of
on patriarchal beliefs. The Media and Communications             the key tasks under the scope of work given above
Agency will be required to support the World Bank in             include:
developing collaterals for communications with the
                                                                 —	 Campaign and communication strategy for
objective of awareness generation, engage with media
                                                                     mass visibility and engagement with Girls and
agencies and platforms of communications including
                                                                     women, particularly those from vulnerable and
social media, regional and community radio stations,
                                                                     marginalized groups including women and girls
online-offline media platforms, and print and digital
                                                                     from the scheduled castes and tribes, those
media to support building campaigns and awareness
                                                                     with disabilities and special needs, migrant,
generation activities. The campaigns and awareness
                                                                     displaced,    refugee    and    asylum-seeking
generation communications collaterals and platforms
                                                                     populations, groups from non-binary special
will engage with intersectional women, girls, men, and
                                                                     orientation groups identities, civil society,
boys.
                                                                     philanthropic organizations, academia, and
                                                                     governments, etc.
Key Tasks:
                                                                 —	 Effective implementation of Campaigns and
The Agency will work under the overall guidance and                  strategies for online and off-line communications
direct supervision of the World Bank Task Team Leader                outreach (organic) and advocacy.
while delivering specific services as specified below:
                                                                 —	 Develop and implement an events calendar.

—	 Develop       and     roll-out   of       contextualized      —	 Creative production of content and knowledge
    communication materials, including using digital                 resources for online and offline engagements
    platforms for addressing stigma, discrimination,                 on GBV.
    and GBV for community outreach and awareness-
                                                                 —	 Campaign for the protection of women and
    raising for health, child protection, and other
                                                                     girls against SGBV during COVID 19 times.
    service providers.
                                                                 —	 Dissemination of information – online and
—	 Multi-stakeholder convergent public awareness                     offline.
    quick-impact         communication          campaigns
                                                                 —	 Submission of events reports, activity reports,
    mobilizing   mass     media,    social    media,   and
                                                                     and final project reports.
    interpersonal communication together with UN
    agencies, CSOs, children, volunteers, young people,
                                                              Geographical Coverage: [Add]
    influencers, and celebrities through community
    groups, to address social norms perpetuating
                                                              Target Beneficiaries: [Add Number] women, girls, men,
    GBV, including online safety, and promote public
                                                              and boys reached out through media campaigns
    narrative for increased participation of women in
                                                              including social media platforms.
World Bank                         Sample Terms of Reference                                                      Page 20




Qualifications
Of Key Personnel [Team Leader & Team Members]                  —	 Ability to deliver within timelines;

                                                               —	 Fluency in both English and [Spanish].
The Team Leader should have:

—	 Advanced University degree in one of the areas              The Team Member/s should have:
    of journalism, communications, management,
                                                               —	 University     degree     in   design,    videography,
    or any other related fields and relevant for this
                                                                   animation, media and communication, marketing,
    assignment.
                                                                   and branding, and/or other related areas relevant
—	 A minimum of 7 years’ experience in providing                   for the assignment.
    high quality and innovative digital solutions
                                                               —	 Minimum of 3 years of work experience in the field
    and communication strategy, including content
                                                                   of advertising and campaign planning, with a good
    creation, visual storytelling, video production from
                                                                   understanding of Photography, Graphic Design,
    initial concept to finished product;
                                                                   Videography, Animation, Photojournalism, Editing
—	 Proven track record of projects in the field of public          and Proof-Reading, Public Relations, and/or
    advocacy and participation, gender equality,                   another related area relevant for the assignment.
    women empowerment, human rights, social
                                                               —	 Familiarity with gender equality issues and gender-
    inclusion, or similar field;
                                                                   responsive media communications would be
—	 Expert knowledge and professional experience in                 considered an asset.
    digital media and communication; campaigns and
                                                               —	 Excellent working with professional equipment
    branding especially in gender-sensitive topics.
                                                                   and knowledge of graphic design software, video
—	 Familiarity with recent trends in digital and                   production software, social media management,
    online social engagements across platforms for                 photo/video    editing    software,     and   printing
    development sector;                                            promotional materials.

—	 Experience working on projects for UN agencies or           —	 Fluency in English and XX.
    agencies engaged in the development sector would
    be an advantage.



Reporting and Team Structure
The execution period is XX. All deliverables will be subject   procedures and with good practices. The Organization
to a review process (either internal or external) to           will report to [name staff], who will manage, supervise
ensure quality and alignment with World Bank policies,         and guide the work plan.